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Zenith Partners with Land Rover for Limited-Edition El Primero WatchsharetweetshareZenith introduced the world towards the groundbreaking El Primero chronograph inside the pivotal year of 1969. That same year, British automaker Land Rover revolutionized its own industry while using launch of the prototype with the world's first luxury off-road, four-wheel-drive vehicle, the number Rover, which went on industry the following year. In 2010, the 2 brands unite for a long-term partnership, starting the era together with the launch of any special timepiece, the Zenith El Primero Range Rover Special Edition.While the partnership is completely, the Swiss watch manufacture and British luxury car marque have crossed paths before. English explorer Colonel John Blashford-Snell wore a Zenith El Primero chronograph watch in his famous crossing with the Darien Gap a dangerous swath of undeveloped swampland and forest forming an opportunity from the Pan-American highway for the Colombia-Panama border at the wheel associated with an early Range Rover. The watch, according to Land Rover Chief Design Officer Gerry McGovern, is a tribute to your vehicle's no-nonsense, all-terrain look. "We checked out the reductive nature of the modern Range Rover interior and also the Zenith team translated that in the dial of the watch, keeping it simple and unfussy," says McGovern, adding, "The matte finish simultaneously suggests understatement, sophistication, and sturdiness."The watch carries a 42-mm case created from matte black ceramized aluminum, a nod for the aluminum chassis on the modern Range Rover. The sober, brushed gray dial, beneath the marginally domed sapphire crystal, features the El Primero's familiar tricompax layout, with subdials at 3, 6, and 9 o'clock; central chronograph hand; date window at 6 o'clock compass watches ; and tachymeter scale all around the dial. The faceted, rhodiumed hour and minute hands and hour markers are coated with Super-LumiNova. The inscription "Zenith Range Rover" appears about the dial under the 12 o'clock marker and Zenith brand's five-pointed star emblem.The application of ceramics and aluminum in the case speaks to a trend toward light-but-sturdy construction in the watch world as well as in other industries, the one that Jean-Claude Biver, president of Zenith parent LVMH Watch Division, expects is constantly grow. "Super-light is often a general concept that's being applied not only to cars, ships and boats but also even to phones," he tells WatchTime. "I think all people are working toward lowering of weight and you will find only a few ways to accomplish that except to work alongside such materials. I do believe that [this watch's use of] ceramics and aluminum is the right solution, because aluminum provides the sunshine weight and the ceramic makes the aluminum hard and scratch-proof."The movement, visible with the clear sapphire caseback, is Zenith's automatic El Primero 400B, a descendant of the first El Primero caliber from 1969. Including things like 326 parts, it features a power reserve of 50 hours, an integrated column-wheel controlled chronograph function, and also a speedy balance frequency of 36,600 vph (5 Hz) which experts claim makes sure that the chronograph can time events for an ultra-precise 1/10 of any second. Two blackened, round-headed pushers, on either side of the ratcheted winding crown, start, stop and reset the chronograph. The two Zenith El Primero and Range Rover logos appear as engravings within the large winding rotor.The Zenith El primero Range Rover Special Edition occurs a rubber strap with either an ivory- or dark blue-colored, perforated surface created from the same high-quality calfskin leather employed in Range Rover interiors. The triple folding clasp was in black DLC-treated titanium. The cost is $7,700. Even though the watch is a "Special Edition," Biver says that it's not a fixed run. Further, roxy watches Biver says should be expected more through the Zenith-Land Rover partnership sooner, including co-sponsorships of events and maybe even additional watch collaborations with series other than Range Rover, including Land Rover's Defender and Discovery watches . "The partnership will have many aspects," Biver says. "The first aspect would be the visible part, the actual watch. I really believe there are many other possibilities that can be developed, including with other Land Rover brands."sharetweetshare replica brand watches
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